Honestly, I think McDonald's has done a great job of branding themselves in a way that transcends social divisions. That's why it works as a third space. You can't assume too much about someone's education level, political beliefs, or income because they're at McDonalds.
What other business has succeeded in appealing to market segments that seem so diametrically opposed? It's affordable, clean, and unpresumptuous. And yet their interior design holds its own against more pretentious establishments. Their marketing strategy isn't overly moralistic, but there's enough there to soothe a progressive's conscience. Sure, they sell "ethically sourced frog friendly coffee" but do we really believe a global fast food conglomerate is unquestionably virtuous?
All I know is I can sip on a cappuccino while munching on fries I've stolen from my daughter's happy meal. I'm a pretentious middle-aged hipster and a down to earth blue collar plebe. I'm lovin' it.
Honestly, I think McDonald's has done a great job of branding themselves in a way that transcends social divisions. That's why it works as a third space. You can't assume too much about someone's education level, political beliefs, or income because they're at McDonalds.
What other business has succeeded in appealing to market segments that seem so diametrically opposed? It's affordable, clean, and unpresumptuous. And yet their interior design holds its own against more pretentious establishments. Their marketing strategy isn't overly moralistic, but there's enough there to soothe a progressive's conscience. Sure, they sell "ethically sourced frog friendly coffee" but do we really believe a global fast food conglomerate is unquestionably virtuous?
All I know is I can sip on a cappuccino while munching on fries I've stolen from my daughter's happy meal. I'm a pretentious middle-aged hipster and a down to earth blue collar plebe. I'm lovin' it.